What should your Marketing Strategy include in 2018?

What Should Your Marketing Strategy Include In 2018?

What should your Marketing Strategy include in 2018?

2018​ ​brings​ ​a​ ​new​ ​year​ ​and​ ​new​ ​opportunities​ ​to​ ​improve​ ​the​ ​digital​ ​marketing​ ​for​ ​your building​ ​supply​ ​company.​ ​In​ ​this​ ​article,​ ​we’re​ ​going​ ​to​ ​dive​ ​into​ ​the​ ​exact​ ​strategies​ ​and techniques​ ​every​ ​business​ ​should​ ​be​ ​doing​ ​to​ ​get​ ​ahead​ ​for​ ​this​ ​new​ ​year.

SEO​ ​(search​ ​engine​ ​optimization)​ ​is​ ​back.​ ​The​ ​truth​ ​is,​ ​it​ ​actually​ ​never​ ​left.​ ​While​ ​the​ ​latest marketing​ ​trends​ ​have​ ​shifted​ ​towards​ ​a​ ​stronger​ ​emphasis​ ​on​ ​Social​ ​Media​ ​and​ ​paid​ ​traffic networks,​ ​SEO​ ​still​ ​remains​ ​a​ ​huge​ ​potential​ ​source​ ​of​ ​untapped​ ​exposure​ ​for​ ​your​ ​business. When​ ​it​ ​comes​ ​to​ ​the​ ​local​ ​market,​ ​dominating​ ​the​ ​first-page​ ​search​ ​results​ ​for​ ​building​ ​supply  companies​ ​in​ ​your​ ​area​ ​is​ ​incredibly​ ​valuable.​ ​For​ ​one​ ​thing,​ ​it​ ​provides​ ​some​ ​of​ ​the​ ​most​ ​highly targeted​ ​free​ ​exposure​ ​for​ ​your​ ​company​ ​available​ ​on​ ​the​ ​internet.​ ​But​ ​not​ ​only​ ​that,​ ​it​ ​also​ ​is​ ​an ideal​ ​way​ ​to​ ​position​ ​yourself​ ​as​ ​a​ ​trusted​ ​expert​ ​in​ ​your​ ​industry.​ ​People​ ​naturally​ ​tend​ ​to​ ​place more​ ​trust​ ​in​ ​businesses​ ​that​ ​are​ ​ranking​ ​high​ ​on​ ​the​ ​search​ ​engines,​ ​compared​ ​to​ ​businesses with​ ​websites​ ​buried​ ​in​ ​pages​ ​further​ ​down​ ​in​ ​the​ ​search​ ​results.

So​ ​what’s​ ​the​ ​best​ ​way​ ​to​ ​dominate​ ​the​ ​search​ ​engines​ ​in​ ​2018?​ ​A​ ​solid​ ​SEO​ ​strategy​ ​should include​ ​local​ ​citations,​ ​link​ ​building,​ ​and​ ​on-site​ ​SEO.​ ​In​ ​case​ ​you​ ​aren’t​ ​familiar​ ​with​ ​this terminology,​ ​here’s​ ​what​ ​that​ ​means:

Local​ ​Citations​ ​-​ ​Basically​ ​this​ ​is​ ​any​ ​mention​ ​of​ ​your​ ​business​ ​on​ ​the​ ​internet.​ ​Typically,​ ​these include​ ​a​ ​combination​ ​of​ ​your​ ​company​ ​name,​ ​business​ ​telephone​ ​number,​ ​address,​ ​and​ ​zip code.​ ​But,​ ​this​ ​doesn’t​ ​have​ ​to​ ​always​ ​include​ ​all​ ​of​ ​this​ ​information​ ​in​ ​its​ ​entirety.​ ​When​ ​it comes​ ​to​ ​local​ ​search​ ​results,​ ​the​ ​search​ ​engines​ ​tend​ ​to​ ​place​ ​a​ ​strong​ ​emphasis​ ​on​ ​local citations​ ​as​ ​a​ ​ranking​ ​factor.​ ​So,​ ​if​ ​you​ ​want​ ​your​ ​building​ ​supply​ ​company​ ​to​ ​rank​ ​highly​ ​for your​ ​city​ ​or​ ​state​ ​in​ ​2018,​ ​you’ll​ ​want​ ​to​ ​make​ ​sure​ ​local​ ​citations​ ​are​ ​part​ ​of​ ​your​ ​game​ ​plan.

Link​ ​Building​ ​-​ ​Having​ ​links​ ​to​ ​your​ ​website​ ​is​ ​extremely​ ​important​ ​for​ ​SEO.​ ​Essentially,​ ​link building​ ​is​ ​the​ ​process​ ​of​ ​getting​ ​links​ ​placed​ ​to​ ​your​ ​website​ ​on​ ​other​ ​websites.​ ​These​ ​can include​ ​a​ ​mix​ ​of​ ​“natural”​ ​editorial​ ​links​ ​and​ ​self-created​ ​links​ ​from​ ​things​ ​like​ ​blog​ commenting, forum​ ​signatures,​ ​or​ ​user​ ​profiles.​ ​Employing​ ​a​ ​manual​ ​outreach​ ​strategy​ ​by​ ​reaching​ ​out​ ​to bloggers,​ ​submitting​ ​your​ ​website​ ​to​ ​directories,​ ​and​ ​posting​ ​articles​ ​on​ ​content​ ​sites​ ​is​ ​another way​ ​to​ ​spread​ ​your​ ​website​ ​link​ ​out​ ​on​ ​the​ ​web.

On-site​ ​SEO​ ​-​ ​Lastly,​ ​we​ ​have​ ​on-site​ ​SEO,​ ​which​ ​is​ ​basically​ ​the​ ​process​ ​of​ ​optimizing​ ​your website​ ​to​ ​rank​ ​for​ ​specific​ ​search​ ​terms​ ​related​ ​to​ ​your​ ​business.​ ​This​ ​is​ ​accomplished​ ​by strategically​ ​optimizing​ ​the​ ​individual​ ​web​ ​page’s​ ​content​ ​and​ ​even​ ​the​ ​actual​ ​HTML​ ​source code​ ​of​ ​the​ ​website.​ ​On-site​ ​SEO​ ​is​ ​really​ ​a​ ​bit​ ​of​ ​a​ ​science​ ​and​ ​can​ ​be​ ​complicated​ ​for beginners​ ​who​ ​are​ ​less​ ​tech-savvy​ ​when​ ​it​ ​comes​ ​to​ ​the​ ​web.​ ​However,​ ​it​ ​is​ ​an​ ​essential​ ​part​ ​of the​ ​overall​ ​process​ ​of​ ​SEO​ ​and​ ​one​ ​of​ ​the​ ​most​ ​important​ ​ranking​ ​factors​ ​search​ ​engines​ ​rely upon.

While​ ​SEO​ ​is​ ​great​ ​for​ ​bringing​ ​in​ ​targeted​ ​organic​ ​traffic​ ​from​ ​the​ ​internet,​ ​Adwords​ ​is​ ​the​ ​paid advertising​ ​network​ ​offered​ ​by​ ​Google​ ​and​ ​should​ ​be​ ​a​ ​part​ ​of​ ​your​ ​2018​ ​marketing​ ​as​ ​well. SEO​ ​rankings​ ​don’t​ ​happen​ ​overnight,​ ​and​ ​Adwords​ ​is​ ​a​ ​great​ ​way​ ​to​ ​pay​ ​for​ ​traffic​ ​on​ ​a per-click​ ​basis​ ​and​ ​get​ ​immediate​ ​exposure​ ​to​ ​people​ ​who​ ​are​ ​already​ ​looking​ ​for​ ​your​ ​services.

Now​ ​that​ ​we’ve​ ​covered​ ​SEO​ ​and​ ​why​ ​it’s​ ​important.​ ​Let’s​ ​move​ ​on​ ​to​ ​social​ ​media.​ ​Social media​ ​continues​ ​to​ ​play​ ​an​ ​increasingly​ ​bigger​ ​role​ ​in​ ​digital​ ​marketing,​ ​and​ ​that​ ​trend​ ​is​ ​going to​ ​continue​ ​into​ ​2018​ ​and​ ​beyond.​ ​So​ ​if​ ​you​ ​haven’t​ ​already​ ​jumped​ ​on​ ​the​ ​social​ ​media bandwagon,​ ​it’s​ ​time​ ​to​ ​get​ ​on​ ​board.​ ​The​ ​fact​ ​of​ ​the​ ​matter​ ​is,​ ​businesses​ ​cannot​ ​afford​ ​not​ ​to have​ ​a​ ​strong​ ​social​ ​media​ ​presence​ ​in​ ​this​ ​day​ ​and​ ​age.​ ​Here’s​ ​what​ ​you​ ​need​ ​to​ ​know​ ​to​ be successful​ ​with​ ​social​ ​media.

Post​ ​engagement​ ​-​ ​All​ ​that​ ​public​ ​sharing,​ ​likes,​ ​and​ ​comments​ ​you​ ​give​ ​and​ ​receive​ ​on​ ​your personal​ ​social​ ​media​ ​accounts​ ​are​ ​just​ ​as​ ​important​ ​for​ ​your​ ​business’​ ​social​ ​media​ ​as​ ​well. Good​ ​social​ ​media​ ​marketing​ ​involves​ ​measuring​ ​social​ ​media​ ​engagement​ ​and​ ​constantly finding​ ​ways​ ​to​ ​improve​ ​upon​ ​it​ ​in​ ​order​ ​to​ ​gain​ ​more​ ​attention​ ​and​ ​business​ ​exposure.

Social​ ​advertising​ ​-​ While​ ​post​ ​engagement​ ​could​ ​be​ ​considered​ ​the​ ​organic​ ​form​ ​of​ ​social media​ ​marketing.​ ​It​ ​is​ ​something​ ​that​ ​is​ ​expected​ ​to​ ​build​ ​up​ ​over​ ​time​ ​and​ ​should​ ​be incorporated​ ​along​ ​with​ ​social​ ​advertising​ ​for​ ​quicker​ ​and​ ​more​ ​consistent​ ​traffic.​ ​Paid​ ​marketing campaigns​ ​can​ ​be​ ​set​ ​up​ ​on​ ​social​ ​networks​ ​like​ ​Facebook,​ ​Twitter,​ ​and​ ​Instagram​ ​in​ ​order​ ​to drive​ ​highly​ ​targeted​ ​traffic​ ​to​ ​your​ ​business​ ​on-demand.

Now​ ​we’ve​ ​covered​ ​SEO,​ ​Adwords,​ ​and​ ​Social​ ​Media​ ​but​ ​there’s​ ​one​ ​last​ ​piece​ ​to​ ​the​ ​puzzle often​ ​overlooked​ ​by​ ​most​ ​business​ ​owners.​ ​Reputation​ ​management.​ ​While​ ​having​ ​a​ ​strong online​ ​presence​ ​is​ ​important,​ ​it​ ​is​ ​just​ ​as​ ​important​ ​to​ ​properly​ ​manage​ ​your​ ​company’s reputation​ ​online​ ​as​ ​well.​ ​If​ ​you’re​ ​like​ ​most​ ​consumers​ ​today,​ ​you​ ​often​ ​check​ ​online​ ​reviews​ ​on Yelp​ ​and​ ​Google​ ​for​ ​nearly​ ​everything​ ​from​ ​restaurants​ ​to​ ​auto​ ​mechanics.​ ​Don’t​ ​make​ ​the mistake​ ​of​ ​thinking​ ​your​ ​prospects​ ​will​ ​behave​ ​any​ ​differently​ ​when​ ​it​ ​comes​ ​to​ ​considering doing​ ​business​ ​with​ ​your​ ​company!​ ​Make​ ​sure​ ​you​ ​do​ ​not​ ​neglect​ ​this​ ​part​ ​of​ ​yourdigital marketing strategy​ ​as well.​ ​Not​ ​having​ ​a​ ​proper​ ​reputation​ ​management​ ​strategy​ ​will​ ​result​ ​in​ ​a​ ​loss​ ​of​ ​many​ ​potential

 

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